Media has changed more in the last ten years than it did in the previous one hundred years, and if you think that’s hyperbole, consider this. When’s the last time you saw an encyclopedia? That’s because the encyclopedia is as out-of-date as mimeograph machines and 8-track tapes. The World Book has been replaced by “Google is your friend,” and what used to take hours to research can now be found in seconds on our computers, tablets and cell phones. But it goes way beyond that. Information gathering on the Internet is no longer a convenience – it’s a necessity, and social media marketing has become the new advertising paradigm.
THE NEW NORM
Facebook, Twitter, Instagram and various other constantly developing social media platforms have expanded advertising far beyond traditional delivery systems such as billboards, radio and TV commercials and newspaper space.
Social media marketing will elevate your customer base dramatically and inexpensively, but getting started can be challenging. Do you have time to research the shifting seas of details and implement a meaningful strategy for your business or event’s social media marketing?
Edgewater Multimedia will do the legwork for you! We have decades of experience and expertise in media and marketing, and we can leverage the power of the new generation of advertising – social media – for your company or event.
From increasing your online entry points to maximizing content quality, Edgewater Multimedia will assume the management of your social media marketing – relieving you from the stress and responsibility of monitoring multiple platforms on a day-to-day basis, while maintaining your direct input on the content.
We start by listening – not just to you, but to your existing customers and potential audience. We’ll discover their interests, and focus on your appeal to them. Edgewater Multimedia believes that quality is better than quantity, so we’ll carefully craft meaningful, attractive posts for your social media marketing plan calculated to draw targeted connections that will stay engaged and even share your content.
We’ll develop a long term social media marketing strategy for consistently driving new viewers to your sites, and adding value rather than clutter to their lives.