This most important first step establishes, in detail, your goals and the message we’ll need to convey to achieve success. Through in depth consultation with you, we’ll establish the who, what, when, where and why of your story.
We will return to present our creative ideas, discuss options, request your input, and together establish the best direction to take on each project.
Our professional copywriter will document the written narrative for each project. You will be asked to edit and/or approve this content before we proceed.
We select, secure and coordinate all elements required for production including location, talent, crew, equipment and graphic design elements.
Next we execute the creation of the visual and audio assets required to complete the project. Edgewater’s expert staff will deliver stunning photography, video, music, voiceover and graphics to each and every project.
The digital assets are assembled and scrutinized. Edgewater selects and combines the best elements, stitching them together into a seamless and compelling production.
Before any production is complete, we’ll apply our time and talent to enhance each visual, audio and graphic element to boost the impact and value of your investment:
- Color Correction
- Special Effects
- Motion Graphics
- Audio Mixing & Mastering
Before delivering your completed project, we’ll present a preview and ask for your feedback. Any last revisions required will be addressed at this phase.
Each finished production is encoded, rendered, exported and formatted to serve your intended media outlets:
- Website (fully responsive)
- Broadcast Television or Radio
- Social Media
Next, we deliver and post each production, making it immediately available to you, your staff, and your target audience, as required.
With your cooperation, we will implement a strategic assessment program to measure the impact of each multimedia production and evaluate the degree of success we’ve achieved toward its intended goals.
Our long-term strategy of continuous improvement will include proposals to further leverage each multimedia investment and to incorporate best practices and lessons learned from each production into future projects.